Beware of Multibrand Contact Lenses
Let's face it. Everyone wants to make a buck. Greed
is what drives the competitive marketplace. If laws did
not prohibit such activity, the majority of businesses would
corner the consumer into spending all of their money at
one predetermined company eliminating the freedom of competition.
Unfortunately, the world of eye care is no different, especially
when trying to find the cheapest contact lenses.
There is a type of branding in the eye care world called
“private label” lenses (or multiple brand contacts).
These are contacts that are repackaged by manufacturers
under specific names for the purposes of being sold solely
at particular optical retailers.
The problem with private label contact lens is that it
misleads the consumer into thinking that they have to buy
their contacts from one particular optical chain. Oftentimes
this multi-brand/private label contact is sold at a higher
price than the exact same lens in a national brand.
Recently passed federal law prohibits eye care practitioners
from prescribing multi-brand contact lens that are only
available for purchase from their office. If you are prescribed
a private label contact lens, you have the right to have
your prescription filled somewhere else with an identical
contact lens under another brand name from the same manufacturer.
If you are still unsure about private label lenses, ask
your optical practitioner to prescribe you a national brand
of contact lens. With a national brand, it is more likely
that numerous contact lens retailers will have your specific
lens in stock at a cheaper price. Remember that regardless
of what your eye doctor may tell you, it is the law that
they provide you with a copy of your contact lens prescription
when you request it. They cannot force you to purchase your
contact lens from their office.
By being an informed consumer, you can avoid the snares
that may be encountered when dealing with unscrupulous contact
lens retailers. Your eye health and your money are too valuable
to be caught up in the extortionist-like practices of a
few greedy optical chains.
Check out our contact lens reviews